Ethical Appliance Care

Unfortunately, some practices in the market put profit ahead of customers. These can include:

Lengthy terms and conditions written in confusing language, making it hard for households to understand what’s actually covered.

Some providers promote “comprehensive” cover, only for customers to discover that key parts or types of breakdowns aren’t included when they try to make a claim.

Aggressive sales tactics, especially targeting vulnerable customers, can lead people into plans that don’t suit their needs.

Encouraging replacement over repair, even when a fix is possible, contributes to unnecessary costs and environmental waste.

Long waits for repairs, unresponsive customer service, or using substandard parts all undermine the trust customers place in their provider.

These practices may keep short term profits high, but they damage the reputation of the industry and more importantly erode customer confidence. That’s without mentioning the effect on our planet that much of these practices have.

On the other hand, there are ethical providers that are raising their standards and putting fairness first. Here are some of the practices we think providers are doing in the spirit of transparency, what they’re doing right.

Ethical providers focus on repairing appliances whenever possible, saving customers’ money and reducing waste.

Plans should provide value, with costs that are proportional to the level of cover offered. 

Ethical sales companies train their teams to support households with empathy and professionalism, without pressure or misdirection.

Encouraging repair over replacement where possible, recycling parts responsibly, and minimising waste reflects a commitment to both people and planet. 

These practices may keep short term profits high, but they damage the reputation of the industry and more importantly erode customer confidence. That’s without mentioning the effect on our planet that much of these practices have.

Appliance care isn’t just about convenience, it’s about trust. When a washing machine breaks down or the oven stops working, households need quick, reliable help. Ethical practices ensure customers feel supported, not exploited, and that the service they’re paying for genuinely makes life easier. 

At Zest, we see ethical care as more than a business model, it’s a responsibility. By focusing on transparency, repair-first solutions, and sustainable choices, we aim to raise the bar for what households should expect from appliance care. Because looking after appliances should never come at the expense of fairness or integrity.